"Face It, Gru. Villainy Is In Your Blood..!"
Much like Transformers and even the MCU, Illumination Entertainment is the kind of film company that know the key to success in terms of financial revenue, and whilst expansive items such as The Secret Life of Pets wasn't exactly received perfectly by the likes of myself and other, more famous film critics, the company know which one of their little darlings will always attract the younger generation and their parents' hard-earned dollar. MINIONS! Returning in their animated form with Despicable Me 3, the famous yellow coloured dumplings take the backseat somewhat after their success within the standalone entry Minions in 2015, paving way for the return of the Steve Carell voiced Gru, the bad-guy-turned-good who this time faces up against the long lost presence of twin brother, Dru Gru in a reunion which sets the basis for a movie which knows what to do in order to make most of its' animation-loving audience happy. With slapstick galore and some rather hilarious characterisation of the film's leading villain, Despicable Me 3 is a solid enough threequel, and a movie which uses the appeal of the Minions to undeniable effect.
Released side by side with the likes of The House, the comedic arsenal of Despicable Me 3 makes the film look like an animated Annie Hall in comparison to Will Ferrell's woeful excuse for a mainstream comedy, and whilst it is true that watching minions read out the yellow pages would probably be an entertaining pastime in itself, the unparalleled addiction of admiring the existence of their particular race is undeniably the best element about the Despicable Me series and whilst they somewhat play second fiddle in this particular entry, the moments they are on-screen are definitely the strongest. Add into the mix a villain with a penchant for shoulder pads, disco balls and a jukebox soundtrack which features everything from Madonna to Dire Straits, DM3 is a surrealist bag of kooky wackiness, using the animated platform to construct characters and sets which I couldn't help but laugh at, with the best being the inclusion of a pig-infested Freedonia in which cheese is supplied and eaten between moments of courting. DM3 is actively funny enough to warrant its' existence in the Despicable Me franchise and whilst the narrative is somewhat predictable and uninspiring at times, sometimes you have just got to leave your brain at the door and admire the madness on-screen. BANANA.
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