"When You've Reached Rock Bottom, There's Only One Way To Go, And That's Up..!"
As we are all well aware, the golden age of animation is well and truly upon us, with the contemporary battle between Universal and Disney for the right to declare themselves masters of the animated art a mouth-watering proposition, resulting in a wide array of superb movies such as the Minion franchise from Universal and the likes of Inside Out and Zootropolis from those crafty devils up in Disneyland, whilst the likes of films such as Song of the Sea and The Tale of the Princess Kaguya prove that gems are being formed from all areas of the globe. Following on from the success of Minions last year, a film which took a staggering one billion plus at the box office, Illumination Entertainment boast an early return with Sing, an animated swing at the tedium of modern-day talent shows featuring Oscar winner Matthew McConaughey, Reese Witherspoon and Seth Macfarlane who each lend their voice to an animation which could have been better served by being one of those five minute shorts that precede films that are worthy of being a full-length feature. Sing isn't necessarily a bad movie in any sense, it's just a fine example of a film which runs out of steam just under half way through and fails to grasp any effective reason to continue into a staggering 110 minutes of a jukebox style cheese-fest.
Featuring a endless swarm of overplayed chart sewage from the past couple of years or so for the majority of the soundtrack, the film does offer rare snippets of a relieving sense of juxtaposition with half-decent attempts to cover good classic tunes including Elton John's "I'm Still Standing", but with all the voice talent and Son of Rambow's Garth Jennings on directorial duty, Sing follows in the footsteps of last years' The Secret Life of Pets by being a film which ultimately is a resounding disappointment and a movie which completely lacks a punchy and durable narrative amidst semi-laughable set pieces which were used so heavily in trailers and advertisement for the movie. Whilst the plot is somewhat obviously played, Sing suffers too from a rafter of characters which although tick the checkbox in attempting to grab a vivid selection of cultures and societal traits, still resort to singing corporate crap which most of the world is sick and tired of by now and belongs nowhere other than the next version of Now That's What I Call Music! Forgettable and mediocre, Sing serves to be nothing more than an animated version of season 43 of The X-Factor, just without Simon Cowell's sarcastic banter.
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